The loading time of a website is crucial as it directly impacts the traffic received on the website. And, in the case of an e-commerce website, page speed boosts conversions on the store. The primary objective why people prefer online shopping over traditional shopping are convenience and saving time. If a website consumes a lot of time to load, the value of online shopping, is brutally killed.
A slow-loading website can lower your conversions. Thus, all your efforts to launch a Shopify development store with exceptional features go in vain. In today’s blog, we present some easy tips to optimize your Shopify speed.
Easy Tips to Speed Up Your Shopify E-Commerce Store
1. Use High-Quality Hero Image
Sliders support sellers to display different product pictures on their homepage. It allows visitors to get an idea about the store’s different goods in stock.
The high-quality images integrated with transitions take time to load when the user clicks the link to the homepage. It slows the loading time, which is annoying for visitors, and they will not take a second to think before going back to browsers.
2. Compress and Reduce Images
Images are highly important for every e-commerce store. A store without images is like a retail store without products. Luckily, the Shopify platform has no restriction on uploading pictures. In addition, it offers the following formats for uploading the images:
To make the store seem attractive and provide a better idea of the goods, sellers must upload different product pictures from multiple angles.
3. Select Responsive Theme
Selecting a Shopify theme is the most important decision for an e-commerce vendor. The theme works as a storefront for online shops. Attractive and appealing stores engage prospects to explore the store and know more about the business.
Select a theme that syncs with your brand’s idea, voice, products, and potential audiences. Furthermore, look for themes that are fast and take less time in loading web pages. Selecting the themes for Shopify store setup with different sliders, fancy animations, and advanced navigation systems will affect your page speed. As every additional element will add load on the web page, it will take time to load the page.
Before finalizing the theme, run the theme’s preview on Google Page Speed Insights. It will showcase the web page’s speed and give suggestions to lower decrease the loading time and enhance the user experience.
4. Fix Broken Links
Every seller provide a great experience to its users. We believe you need that too. Thus minimize the redirects and broken links. If website has several redirects and broken links, it can leads to performance issue and hamper the user experience. Furthermore, it also affects your SEO which is essential for websites’ ranking and visibility on search engine result pages.
Looking for the simplest way to reduce redirects and broken links?
It’s simple, fix them!
For Redirects
Redirects lower website performance and slow down webpage’s speed. Use the default redirect function of Shopify named ‘URL redirect‘ to apply 301 redirects.
For Broken Links
Error 404, this page is unavailable.
This message is not a great way to engage users. Thus, don’t become a brand that annoys the users and shoos them away. Apply online tools to find broken links on your website and then fix them to stop creating HTTP requests.
Wrapping Up:
A fast-loading Shopify website is important to welcome huge traffic to the website. In the case of e-commerce stores, speed and page loading is pivotal for the success and growth of brand. If a website loads quickly and displays instant content to the visitors, people will explore the website and know more about the brand. Prospects can also be easily converted into customers if the website offers them with a streamlined experience. To make the best use of this platform simply hire Shopify plus developers from a recognized development firm. They will optimize the website speed, ROI and sales operation in a streamlined manner.
