Shopify popularity has reached to next level, developing apps for the platform has become a highly profitable. Shopify store contains over 2,500+ different plugins for merchants, several of which are top sellers. This is why, if you have an idea for your own mobile app, you should consult Shopify Developer to execute it. Learning the process to write a Shopify app will help to stay competitive. We would discuss important step-by-step guide to create a Shopify app and promote it to engage users.
Ways to Promote a Shopify App
Once application is published in the app store, each brand expects it to be downloaded by satisfied customers. But with tough competition in the market, a new product usually go unnoticed without proper promotion. There are multiple ways to market a new application and introduce it to a large set of audience.
1. Involve Influencers
To improve the app value, offer it to influential sellers for free in exchange for a proper review of the product. Good feedback from potential customers will motivate others to download your app at little cost to you.
2. Partner with other apps
To enter the market in a successful manner, find apps with same sort of features and collaborate with their developers. This will have a strong impact effect on both downloads and reduce overall competition.
3. Create Blog
Good content helps to create trust between you and your potential customers. Create a blog describing the products with interesting facts, and collaborate with guest bloggers for promotion. You can even visit Shopify communities with how-to-guides and provide customers tips to facilitate their daily routine.
4. Integrate other Platforms
Apart from Shopify there are other reputed e-commerce platforms that are popular among business brands. Implement integration of the app to support your customers more growth possibilities.
5. Improve Marketing
To increase the app popularity, focus on the marketing strategies like social media and e-mail marketing. Be active, provide your products to potential customers and interact with them in the socials in real time to boost your brand awareness.
Google Analytic Segments to Monetize App
Plain development and successful launch aren’t everything to stay competitive. Once the product is launched in the market, you still need to meet the customer needs. Managing the app is difficult if you perform it by yourself, thus Shopify app development services is there to help you out. Your users will be glad to avail of professional, dedicated shopify support and enjoy continuous updates of the mobile app.
You must track all your information to gain relevant insight regarding business worth. Google Analytic Segments supports you to avail of accurate information and analyze it.
There are three crucial segment including user, session and hits. The user segment track your website visitors. Session tracks users’ actions while visiting your site, and hits displays all site interactions within a session.
Why is Google Analytics Segments so crucial? In simple words, they provide extremely precious data like the number of downloads, which problems your users come across, where they found the app, which of the channels are the most profitable. Google Analytics tools prevent an app from crashing, and provide useful data at the time of crash.
Wrapping Up:
Learning the process of Shopify app development in the context of plain coding is simple for Shopify developers. But the whole process consists of several actions that determine the product’s success in the market. To improve downloads, analyze the niche properly, maintain professional support, and ask Shopify App Development Company for the marketing campaign to engage potential audience.