SEO is one of the most effective and powerful tools for your company’s path to Internet success. It is a long-term process of increasing your site’s visibility on search engines such as Bing, Yahoo, and Google. If you plan to start an online business, you should consider SEO sooner rather than later. SEO is crucial for business websites because almost all firms now rely on online segments. So that they can capture customers’ attention, lead the generation, promote sales, and gain more benefits. Here are some Shopify SEO problems your online business can face.
Top Shopify SEO problems
Here are some SEO issues faced by online store owners at Shopify.
Image optimization
You get the best user experience by optimizing your image quality and number. It is among the top Shopify SEO problems faced by online store owners. Shopify can generate either a high-quality, such as full-HD, which slows down the site’s loading speed, or a low-quality image, impairing user comprehension of the picture. Furthermore, Shopify does not provide an accurate image description. It allows users to understand what a picture is trying to convey. The issue is that many stores are unaware of it. Even if they do, they have no idea how to handle it on the backend.
URL structure
Shopify includes a standard URL structure and doesn’t give store owners much stretch in changing the URL structure. Shopify divides your product into two categories: products and collections. It helps to create URL structures such as http://www.company.com/collection/category or http://www.company.com/product/subcategory. As a result, Shopify users use this URL whether they want to or not. URL editing is not available to premium users as well. You can take assistance from a Shopify SEO expert as well.
Duplicacy
The soul of a website is its content. Store developers add products to specific categories and tag them. For each tag, Shopify generates duplicate content. As a result, canonical URLs are present. The worst case of Shopify SEO problems and digital marketing! Because search engines cannot discern the actual content, they may display entirely different content for a product. The blog writers are usually to blame for the duplicate content problem. They have a habit of labeling each blog with 10-20 tags. Products such as a tunic, shirt, and coat may require categories based on sleeve length. Shopify CMS can mix and match content from all three.
Responsiveness
Smartphones, iPhones, and tablets account for more than 90% of global traffic. If your theme isn’t mobile-friendly, you’re probably losing numerous customers. Shopify store owners have a lot of clouts when it comes to informing your customers about the latest deals, coupons, and discounts. They, too, advocate for increased user engagement. Aside from that, by making your store’s website and app mobile-friendly, you can unplug many opportunities. Hire a Shopify developer to help you get the best responsiveness.
Image alt text
As you can see, the SEO value of image ALT tags is debatable; however, they have user value. If a picture does not successfully load due to a slow connection, an error, or a timeout, the browser will display a box with the image’s ALT attribute. Shopify SEO experts use the screen to help readers and users having difficulty viewing content. Shopify, unlike other platforms, including WordPress, requires you to set the ALT text at the image level. It means that if you use the same product or model image across multiple parts of the website, you must keep repeating the ALT attribute addition process.
Meta description
However, using the maximum number of characters is not recommended because you risk running out of screen space. While you may think it is a little picky, it can harm the cleanliness of the site on result pages, which means your SEO suffers. The problems in Shopify give you too much room to work with, which is a big NO. The advantage is that a preview is available at the bottom of the page. If you are very careful, this feature can help you avoid the specific issue or take help from Shopify support. Remember that you are safe when it is a shore title and meta description.
Conclusion: SEO plays a critical role in assisting your Shopify shops to achieve top rankings on search engine results; as a result, traffic and customers will arrive. For more consideration, consult Shopify SEO company for your projects.